Stop Wasting Ad Spend

Boost Your Advertising ROI by Blocking Sources That Sell Fake or Low-Quality Visitors. Fake Visitors Not Only Fail to Convert, but They Also Distort Your Data, Making It Harder to Make Accurate Marketing Decisions.

Detailed and Flexible Reporting

True Audience was built by media buyers, so we understand the challenges and complexities of avoiding fake users in the ad tech ecosystem. Our reporting is flexible, customizable, and provides the detailed insights needed to protect all your campaigns.

Easy And Flexible Integrations

Every media buying operation is unique, so we offer multiple ways to integrate our analytics tools. From real-time scoring to API integrations, we offer a variety of integrations to enhance your media buying.

DEcisions Backed By BIg Data and Powered by AI

The backbone of our tools is one of the industry's most robust data sets. We monitor billions of IP addresses and collect data on millions of browsers every day. This vast amount of data is processed by AI to generate actionable insights, ensuring our clients are protected.

Bots & FRaud Ruin Ad Performance

Bots fake clicks and impressions, making it hard to measure real engagement. Ad fraud schemes further waste advertising budgets on illegitimate sources instead of reaching genuine users.

Improve Campaign
Performance

Whether you're looking to reduce conversion costs or increase the number of real human eyes on your pages, True Audience has a proven history of clients seeing significant campaign improvements in as little as two weeks.

Reduce Wasted
Ad Spend

Remove publishers and traffic sources that sell low-quality visitors from your campaigns to save your ad budget for high-quality visitors.

Improve Your
Data Quality

Low-quality and fake visitors muddy your data, making data-informed decisions challenging. Clear the mess with True Audience and make these decisions easy.

How We Help

True Audience’s team has been stopping fraud for over 15 years, and we understand how complex and ever-changing fraud detection can be. We take a multi-faceted approach to ensure our analysis is as comprehensive and accurate as possible.

Non-Human
Detection

Our technology conducts over 800 tests on every visitor. We thoroughly probe the browser to verify authenticity and perform behavioral detection to ensure that typing, clicking, and mouse movements are carried out by real humans.

IP Address
Reputation Data

We maintain a database of billions of IP addresses, along with a detailed history of their activity and any associations with fraud or abusive behavior. Additionally, we offer comprehensive IP lists for data centers, VPNs, and proxy providers.

Botnet
Fingerprinting

True Audience doesn't just sit and wait for fraud to come to us. We leverage our cybersecurity expertise to proactively hunt down botnets, fingerprint their behavior patterns and IP addresses, and implement advanced protections for our clients before the fraud even reaches them.

AI Pattern
Recognition

True Audience prides itself on its extensive data collection, but we understand that turning billions of data points into actionable insights is a challenge of its own. That's why we invest in the latest AI models to transform this data into effective fraud identification and prevention.

Media Buying For
Data Collection

We strongly believe that our fraud detection is only as robust as our knowledge of the current ad-tech ecosystem. That's why we continuously run our own media buying campaigns across the most popular ad-tech platforms to test and refine our methodology. This approach also enables us to collect valuable data on publishers, ad exchanges, and data providers.

Website/App
Intelligence

Through media buying, True Audience preemptively evaluates the quality of visitors across tens of thousands of websites and mobile apps. The result is a robust list of websites and apps we recommend blocking from your campaigns to avoid fraud and wasted spend.

How We Integrate

Every media buying tech stack is unique, so we’ve developed multiple integration options for our technology. Custom integrations are also available.

True Audience Tag With Reporting

Our most popular integration: simply add our JavaScript tag to the header of your landing page or within your display/video ad tag. Reporting is created based off the query string paramters in the page URL.

True Audience Real time Scoring

A JavaScript tag for the header of your page that fires an event in approximately one second, allowing you to dynamically adjust your webpage based on the quality of the user.

True Audience API

Call our API before your page loads to retrieve the visitor's IP reputation. This enables you to adjust your landing page based on the IP's quality and whether it originates from a data center or VPN.

IP and Site/App Blacklists

Don't waste your ad budget trying to identify which sites are draining your budget. True Audience provides comprehensive lists of publishers, apps, and IP addresses that should always be blocked, saving you time and money.

Who We Help

Fraud negatively impacts every part of the ad tech ecosystem, so we designed a flexible solution that delivers powerful protection across all major channels.

What Our CLients Are Saying

“True Audience has been an invaluable tool for us, giving us the confidence and ability to scale our media buys profitably. No one else in the industry analyzes fraud like True Audience.”

Matt GUrren

Founder & CEO

“The precision and depth of analysis offered by True Audience are truly unparalleled. I recommend True Audience to every company I invest in or advise, as it provides the confidence to scale media buys without the constant worry of fraud.”

Paul Filsinger

Investor & Former President of System1

Let Us PRove We can Help For Free

Get a Free 14 Day Trial to See How Easily And Quickly Our Tools Can Improve Your Media Buying