About True Audience
Founded in 2017 by a team of seasoned ad tech and cybersecurity experts, True Audience was born out of a frustration with the state of media buying. With over a decade of experience in media buying and inventory quality, our founders were determined to solve a critical problem: the increasing complexity of AdTech was making it easier for ad fraud to infiltrate major platforms, often unnoticed.
True Audience was built with a clear mission: to eliminate the guesswork from media buying and make fraud prevention simple and accessible. We understand that media buying is already a complex challenge—getting your ads in front of the right audience should be the focus, not worrying about fraud. Without user-friendly, cost-effective fraud prevention tools, successful media buying becomes almost impossible.
We firmly believe that our innovative tools empower our clients to grow their businesses and enhance their marketing results by effectively mitigating fraud. As we continue to evolve our platform, we remain committed to helping our clients achieve greater success through reliable, advanced fraud prevention solutions.
Frequently Asked
Questions
Get To Know Us!
What is ad fraud, and why should I be concerned?
Ad fraud involves deceptive practices that trick advertisers into paying for fake or unviewable ads or clicks. It’s a significant issue because it can waste a substantial portion of your advertising budget, lower your campaign performance, and skew your data analytics, leading to poor business decisions.
How does True Audience detect and prevent ad fraud?
True Audience uses advanced algorithms and machine learning to identify suspicious patterns and behaviors indicative of ad fraud. Our tools monitor traffic in real-time, analyze historical data, and cross-reference multiple fraud indicators to ensure your visitors are high quality, engaged users.
Can True Audience integrate with my current advertising platforms?
Yes, True Audience is designed to seamlessly integrate with most major advertising platforms and DSPs (Demand-Side Platforms). This allows you to continue using your preferred tools while benefiting from our robust fraud prevention measures.
How do I know if my campaigns are affected by ad fraud?
Signs of ad fraud include unusually high click-through rates (CTR) with low conversion rates, spikes in traffic from unexpected geolocations or publisher, and an increase in traffic from new, unexpected sources. Our platform can help you determine the origination of this traffic and block them from your campaigns.
How can True Audience’s solutions improve my ROI?
By preventing ad fraud, True Audience ensures that your ad spend reaches genuine users, improving the effectiveness of your campaigns. This leads to better targeting, higher conversion rates, and ultimately, a stronger return on investment (ROI).
What’s the cost of using True Audience?
We offer flexible pricing models based on your specific needs and the scale of your advertising efforts. Whether you’re a small business or a large enterprise, we can tailor a plan that fits your budget while delivering the highest level of protection.

Interested In Joining Our Team?
Are you a software engineer, ad ops specialist, or media buying expert passionate about combating ad fraud? We’re looking for talented professionals to join our mission. Send your resume to ca*****@tr**********.io and be part of the solution.

Why Work With US?
Whether you’re a media buyer, an advertising platform, or a brand, we’re committed to finding a mutually beneficial partnership. We take pride in delivering straightforward solutions tailored to your unique and complex challenges related to ad fraud. Whether you need our ready-to-use technology solutions or bespoke consulting services, we’re eager to collaborate and help you succeed.